Inbox Insights

4 Seconds From Disaster

By: Scott A. Hartley Published on: 12/08/2025

Two drivers ignored flashing train signals and barely escaped disaster. Email marketers do the same every day—ignoring the rules until their deliverability gets crushed. Don’t be the minivan guy.

Inbox PlacementEmail MarketingDomain Reputation

The thing I've been putting off

By: Scott A. Hartley Published on: 15/07/2025

I'm turning 50 and finally stopped ignoring my health. Most coaches do the same with their email list—until it’s too late. Want to turn yours into a powerful portfolio that actually performs? Start here.

EngagementEmail MarketingAudience Growth

What this viral museum mishap means for YOUR events

By: Scott A. Hartley Published on: 17/06/2025

In Italy, a man shattered a $50,000 crystal chair by sitting where he didn’t belong. Your webinars and courses deserve better. Want first access to a smarter way to fill your rooms—with the right people?

Email MarketingAudience Growth

"And the winner is..."

By: Scott A. Hartley Published on: 29/04/2025

Beating 467 competitors with just 30 seconds of persuasion, Olivia proved emotional connection wins every time. Want your emails to stand out in a crowded inbox? Here’s the secret.

EngagementMarketing StrategyEmail Marketing